The Preservation Planning Lab (HISP 469) was contacted by the City of Fredericksburg Planning Office to redesign the brochure for the Historic District. The old brochure was at least twenty years old, didn’t reflect current rules, and had no graphics or colors. The City asked the class to create two new brochures – one for residential owners and one for business owners – and to incorporate newly adopted City branding.
The process started with finding examples of historic district brochures from around the country, and familiarizing themselves with common issues in the City and with the Historic District Handbook. Students then prepared questions and met with City staff to develop the text. The layout of the brochure was iterated using Adobe inDesign. All six students in the course produced mockups and chose the best features of each to be integrated in the final designs. Colors and graphics use the new branding standards adopted by the City in 2021, ensuring that these brochures will be useful for many years to come.
The brochures introduce residents and business owners to their responsibilities in the Historic District. As such, they are an important document for the City. The class is proud to have helped in this endeavor. The brochures are now posted on the City of Fredericksburg website at https://bit.ly/3sfaQmO and are being printed for distribution.
Students in the course (all Historic Preservation majors, all graduating in May 2021): Kyann Holman, Emilia Michalkiewicz, Colette Fralen, Faith Hamman, Gabrielle Gallier, and Jessica Lynch. The course was led by Dr. Andréa Smith, Professor of Historic Preservation.